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Tuesday, November 23, 2004

Microsoft Targets The Older Generation

Stuff reports that Microsoft released MSN TV 2 last month, targeting it at a bit of an older crowd. Microsoft is aiming MSN TV for the elderly, who are less familiar with computers, but are still very interested in learning to surf the web and send email. MSN TV's average user is 57, and set top boxes retail for $200. MSN TV 2 represents the second significant upgrade for the system since Microsoft bought it (formerly WebTV) back in 1997. The most interesting fact?
Interestingly, though, MSN TV's biggest competition may be older PCs. Sheldon, the product marketing executive, said these machines are increasingly being refurbished and given to older family members so they can connect to the Internet.


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