Microsoft Gets Top Marks For Online Customer Service

The Customer Respect Group released today its Fourth Quarter 2004 Online Customer Respect Study, and discovered that Microsoft had the best marks among all companies in terms of how it treats its customers online. MS got an 8.6 out of 10, measured across several categories:

These attributes include Web site simplicity (ease of navigation), responsiveness to inquiries, respect for customer privacy, attitude (the customer focus of a site), transparency (open and honest policies) and principles (value and respect for customer data). Combined, those issues are used to measure a company's overall Customer Respect Index rating.

(article at ComputerWorld, via Seattle PI)