InsideGoogle: Is Loyalty All That Matters In Search

I made some points over at InsideGoogle about how MSN's excellent portal (and Yahoo's) pose a serious threat to Google, one that may already spell a significant loss of market share. It is my firm belief that the moment MSN Search Beta becomes the default MSN engine, Google will lose a lot of market share, making the race for search dominance a tight, neck-and-neck three-way race. Historically, in an even matchup between companies including Microsoft, MS always wins, so Google better watch out. If the search was comes down to a few percentage points, Microsoft will eventually win it. Check out the Google side of the arguement.